Jumpstart Charities (Jumpstart) and the Hockey Canada Foundation (HCF) have launched The Big Play, a new program that will give more kids across Canada the opportunity to get into minor hockey.
Through The Big Play program, Jumpstart and the HCF are helping to open the door to the one in three Canadian families that can’t afford to enroll their children in organized sport. For the next three years, Jumpstart and HCF will bring approximately 10,000 kids per year, ages four to 18, into the game of hockey. The Big Play will assist kids from financially disadvantaged families with the costs associated with registration and equipment.
“Every kid should have the chance to play hockey regardless of their family’s financial situation. We’re proud to partner with the Hockey Canada Foundation to get more kids into the game,” said Landon French, executive director, Jumpstart Charities. “The Big Play ensures kids have the opportunity to develop the confidence, teamwork and leadership skills associated with organized sport, while creating a lifetime of memories, and we are thrilled to be launching this important program just as the ‘Year of Sport’ kicks off in Canada.”
Jumpstart and the HCF will work closely with Hockey Canada’s 13 branches and the more than 330 local Jumpstart Chapters across Canada to communicate details of the program to minor hockey associations nationwide. Both organizations have a rich history of supporting the game and helping create greater accessibility at the grassroots level.
“The Big Play will provide a welcomed source of additional financial support for many Canadian families in need,” said Chris Bright, executive director, Hockey Canada Foundation. “Participating in hockey is something every Canadian child should have the opportunity to experience during their youth.”
During the upcoming world junior hockey tournament, fans from across the country will have the opportunity to get even more kids into the game. Fans across Canada will see “big plays” from every game of the tournament on TSN’s @TSNHockey Twitter feed (twitter.com/TSNHockey) with tweets using #BigPlay. For each retweet of TSN’s #BigPlay videos, Canadian Tire will donate 25 cents to The Big Play to get kids into the game.
Families can get more information about how to apply for funding assistance by calling 1-844-YES-PLAY or visiting jumpstart.canadiantire.ca
Parents or guardians of players will receive information when the application process opens in mid-2015 for the 2015-2016 season.