The Glengarry News

All Canadians matter

richard Aug 27, 2015 - 3:27pm

According to the latest Annual Report on Government of Canada Advertising, Canadians who rely on community newspapers are not worth spending on. For each Canadian, the government invested only two cents advertising in community newspapers, which are read by 70 per cent of taxpayers, and voters.
In the last fiscal year, the federal government spent $75 million on advertising. More than $26 million of that went to TV ads, while another $15.5 million went to Internet advertising – an industry dominated by American-based companies like Google and Facebook.
By comparison, community newspapers saw a paltry $867,153.
Community newspapers and their websites are hyper-local. They effectively represent the towns, cities and regions they serve. They provide government with the opportunity to directly target these communities like no other medium.
Independent research shows that more than 70 per cent of Canadians read their community newspaper.